FINAL COUNTDOWN: PRWeek Awards shortlist - The first round of judging is over, and the finalists for the first annual PRWeek Awards are chosen. So which campaigns, teams, individuals and stunts made it?

The waiting is over. The finalists for the first-ever PRWeek Awards were announced this week, and the countdown to the big day (Feb. 15, 2000) starts here.

The waiting is over. The finalists for the first-ever PRWeek Awards were announced this week, and the countdown to the big day (Feb. 15, 2000) starts here.

The waiting is over. The finalists for the first-ever PRWeek Awards

were announced this week, and the countdown to the big day (Feb. 15,

2000) starts here.



Over the next three pages, you’ll find details on the short-listed

entries in each of the 32 sponsored categories. The only exception is

the Student of the Year Award, which will be judged separately in

January.



The finalists include entries from New Line Cinema, Ameritech, Nike,

ESPN, Guide Dogs for the Blind, Nissan, McDonald’s, Pampers, Volvo,

Castrol, Ringling Bros. and Barnum & Bailey Circus and NASCAR

Fleishman-Hillard racked up the most number of short-listed entries with

six, while BSMG, Ketchum, Golin/Harris and Ogilvy each had a total of

five nominations per agency. Porter Novelli and Edelman each had four

nominations.



Picked from more than 800 entries, these finalists were selected

following extensive review by a panel with specialist knowledge in each

of the 32 categories.



The panel of judges for the first round of judging included an

impressive array of household names from the PR field, including agency

heads at leading agencies (Richard Edelman, president and CEO at

Edelman; David Drobis, senior partner and CEO at Ketchum; Tim Dyson, CEO

at Text 100; Lon Walls, president at Walls Communication; Brian Cohen,

CEO and chairman at Global Comm Group). Corporate gurus included

Marguerite Copel, director of corporate communications and public

affairs, Ocean Spray Cranberries; Steve Cross, director of public

affairs, AT&T; Kevin Ramundo, vice president, corporate communications,

BF Goodrich; Mike Fernandez, vice president of public relations, US

West; Maril MacDonald, vice president of corporate communications,

Navistar International; Margo Barnes, senior vice president of corporate

communications, Bayer Corp.; and Thomas Martin, senior vice president

and director of corporate relations, ITT Industries.



And the judging panel also contained a healthy mix of consultants (John

Grimaldi of GPR International, Mike Reilly, president of Hally

Enterprises), research gurus (Walter Barlow, president of Research

Strategies Corp.) and academics (Bill Adams, associate professor,

Florida International University) to provide a balance.



The finalists now go through to the second round of judging, from which

the winning entry in each category will be selected, with the winner

only revealed on the big gala night at the Marriott Marquis in New

York.



The PRWeek Awards are already proving to be a success. Sponsorship of

the 32 award categories has sold out. One sponsor, GCI, sponsored five

categories in total. The gala night in February promises to be one for

the industry to remember - don’t get left out in the cold. For more

details, see the entry form or contact Hillary Singer, promotions

manager, at (212) 251-2614 or e-mail Hillary.Singer@prweekus.com





AGRI-BUSINESS - CAMPAIGN OF THE YEAR



Shortlist



Morgan & Myers ’Take the Test. Beat the Pest’ The Rowland Company Launch

of DuPont Steward



Hill & Knowlton Oxy Diesel



Burson-Marsteller’Beef Made Easy’ National Cattlemen’ s Beef Association

Sponsor: Fleishman-Hillard



As a leader for two decades in agri-business, Fleishman-Hillard

recognizes the value this expertise brings to global communications

issues. Our agribusiness knowledge enhances our work in biotechnology,

lifesciences, healthcare and nutrition. Agriculture has been our history

and is our future; we are proud to shape its story.





ARTS & ENTERTAINMENT - CAMPAIGN OF THE YEAR



Shortlist



Alan Taylor Comm. Mastercard MLB All Century Team Edelman PR Mr.

Bigglesworth/Cats magazine



Feld, Entertainment/P&F Communications Ringling Bros. Circus Lou Hammond

& Associates MGM Grand/ Tommy Tune New Line Cinema Austin Powers: The

Spy Who Shagged Me



Sponsor: Levenson PR



Heightened anticipation. Superb performance. Wild applause. Is there

anything more exciting than an unforgettable opening night? From Academy

Award-winning motion pictures to symphonic presentations, we have

publicized artistic triumphs to sell-out audiences for more than three

decades. LPR salutes the arts and congratulates the PR awards

finalists.





BUSINESS-TO-BUSINESS - CAMPAIGN OF THE YEAR



Shortlist



Shandwick: 1998 Saflex Safe & Sound Award Jack Horner Communications

Millennium Elephant Campaign



M Booth & Associates Cap Gemini America’ s Year 2000 Services



ASV/Posi-Track with Carmichael Lynch Spong Blowing the Lid Off the Best

Kept Secret in Compact Work Vehicles Sponsor: Rubenstein Associates



One of the world’ s largest and best-known independent public relations

agencies, Rubenstein Associates serves more than 475 clients with a

professional and support staff 160 strong. It operates across the

complete spectrum of practice areas and offers all the capabilities and

resources necessary to the conduct of modern public relations.





CAUSE-RELATED PR - CAMPAIGN OF THE YEAR



Shortlist



Porter Novelli: Nissan’ s Quest for Safety Procter &

Gamble/Fleishman-Hillard: Pampers Joins the Back to Sleep Campaign



Ogilvy Public Relations Worldwide: Call to Protect



Hallmark Gold Crown Stores/Fleishman-Hillard Cards for the Cure

Prudential: Spirit of Community Awards



Sponsor: TVN Target Video News, the award-winning broadcast services and

production company, is pleased to sponsor this award. TVN offers 20

years of experience producing quality journalism that appeals to the

people who put news stories on the air. Our team of producers and

broadcast publicists gets unsurpassed results for our clients every

time.





COMMUNITY RELATIONS - CAMPAIGN OF THE YEAR



Shortlist



Foley Sackett Continental Harmony Nelson PR Group Look Good ... Feel

Better Golin/Harris International McDonald’s Bike Helmet Safety Campaign

GTECH Corporation After School Advantage IPALCO Enterprises

Congressional Medal of Honor Memorial Fleishman Hillard Rebirth of Times

Beach, MO



Ameritech ParenTech Sponsor: Shandwick Int’l We are the leading global

reputation management firm. Founded in London in 1974, Shandwick has

grown into one of the largest, most comprehensive networks with over 100

offices in worldwide business, governmental, media and cultural

centers.





CONSUMER MARKETING COMMS. - CAMPAIGN OF THE YEAR



Shortlist



The Rowland Company The Pharmacy at Kmart Alan Taylor Comm Castrol Super

Clean Hand Festival BSMG Schick Groove ’N Smooth Tour Ketchum Maxwell

House: Build A Home America MTD Products/Edelman PR Worldwide Yard Man

General Mills/Carmichael Lynch Spong Millenios Access Communications

Sega Dreamcast Launch Ruder Finn iCanBuy.com Creamer Dickson Basford

Great American Cross-Out Sponsor: GCI Group



Creating, disseminating and managing the brand image is one of the most

challenging tasks in PR. GCI salutes the program which most successfully

brought a client’ s brand image to the public at large.





CRISIS MANAGEMENT - CAMPAIGN OF THE YEAR



Shortlist



Spaeth Communications Fighting Collective Bargaining Legislation in

Missouri Miller/Shandwick Technologies MSN Hotmail Crisis Swedish

Medical Center Columbine High School BSMG WorldwidePutting an Accurate

Spin on Hurricanes Jefferson County Public Schools Columbine Tragedy



Secretariat of Tourism of Mexico/Edelman PR



Mexico Tourism CPR Sponsor: GCI Group



The most important service an agency can provide is often to keep its

client out of the press. As a leader in crisis management, GCI has grown

immensely through the addition of GCI Kamer Singer’ s expertise. We are

proud to honor the greatest achievement in crisis communication.





HEALTHCARE - CAMPAIGN OF THE YEAR



Shortlist



Porter Novelli Florida Tobacco Pilot Program American Psychological

Association Warning Signs: A Youth Anti-Violence Initiative



Cohn & Wolfe Paxil Launch



McNeil Consumer Healthcare with Hill & Knowlton Benecol Launch Centers

for Disease Control & Prevention (CDC) with Ogilvy PR ’Choose Your

Cover’ Skin Care Prevention Sponsor: GCI Group The healthcare industry

has revolutionized our lives. We live longer, healthier and more

productive lives than ever before. GCI Healthcare has paved new paths in

the communication of innovation and achievement, and we are proud to now

recognize this year’s greatest achievement in healthcare

communication.





HI-TECH - CAMPAIGN OF THE YEAR



Shortlist



Sensar/Diebold Sensar Buck & Pulleyn Montego II Quadzilla Sound Card



Access Communications Sega Dreamcast Launch Interactive Public Relations

E-Stamp National Launch Shandwick Int’l Norwest Year 2000 Awareness

Campaign Golin/Harris International The Legend of Zelda



Fleishman-Hillard Nortel Networks: Riding the Light Sponsor: GCI

Group



It seems like a new technology is introduced every day. As a leader in

hi-tech, GCI is well aware of the increasing difficulty in making your

client’s product stand out from the thousands around it. We are happy to

slow the pace of progress, for one day at least, to congratulate the

team that made us take notice of one particular achievement.





INTERNAL COMMUNICATIONS - CAMPAIGN OF THE YEAR



Shortlist



Ketchum Introduction of 1999 Employee Benefits Navistar Int’l Transport

Corp with Matha MacDonald



Leadership Positioning



Ketchum Visa USA Corporate Realignment Carter Ryley Thomas Learning the

Power of One McKesson HBOC/Ogilvy PR Cultural Integration & Internal

Crisis Management



Sponsor: GCI Group



Through GCI Boxenbaum Grates, GCI has led the industry in developing the

most effective and innovative ways to bring a client’s message to those

who need to believe in it the most - the employees. It is an honor to

take part in the recognition of this year’ s most powerful internal

communications program.





INTERNATIONAL - CAMPAIGN OF THE YEAR



Shortlist



Ketchum Lions Club Presence Euro RSCG Purevision Contact Lens Technology

Ruder Finn Operation Smile - World Journey of Hope ’99 McKay Public

Relations Starwood Preferred Guest Text 100 PR Colorstorm: Xerox

Acquisition of Tektronix Sponsor: Rowland Communications Worldwide



Rowland Communications Worldwide is an international network that offers

clients a global, multidisciplinary approach to meeting communications

needs in public relations, advertising, direct marketing, new media and

sales promotion. A worldwide communications leader, Rowland builds share

and creates value through an integrated approach to communications.

Headquartered in New York, Rowland has 46 offices in 31 countries.





INVESTOR/FINANCIAL RELATIONS - CAMPAIGN OF THE YEAR



Shortlist



Gabbe & Gabbe Conoco: The Road to Independence Seagate Seagate’ s Annual

Report Campaign PaineWebber Beyond the Basics:Investment Strategies for

Women Financial Relations Board with BSMG Worldwide Electronics Boutique

Sponsor: Weber Public Relations Worldwide



As the premier public relations agency for the Information Economy,

Weber Public Relations Worldwide delivers high value to clients through

programs that are interactive, individualized, immediate and

information-rich - based on an approach that blends new technology-based

communications with traditional methodologies.



Headquartered in Cambridge, MA, Weber has offices in major markets

globally.





MARKETING TO MINORITIES - CAMPAIGN OF THE YEAR



Shortlist



Burson-Marsteller BREATHE IssueSphere Celebrate Life: Reaching

Minorities about HIV-Related Anemia Flowers Communications Group Black

History Month TV Special Ogilvy PR The ConPact Bromley/MS&L and Western

Union Aprender es Poder Schering-Plough/Claritin with Edelman Allergies

En Espanol Sponsor: Durazo Communications



For nearly a decade, Durazo Communications has been proud to be a

pioneer in the dynamic field of Hispanic marketing. And we’ re extremely

proud to be sponsoring the ’Marketing to Minorities Campaign of the Year

Award.’ Congratulations and thank you to those organizations that have

made multicultural PR a priority.





MEDIA - CAMPAIGN OF THE YEAR



Shortlist



Hasbro Games with Agnew, Carter/MS&L The Monopoly Game New Token

Campaign



BASF Human Nutrition with Fleishman-Hillard SAM-e: The Launch of a

Supplement Superstar New Line Cinema Austin Powers: The Spy Who Shagged

Me Stanton Crenshaw The Weather Channel: Hot Enough for Ya?



Golin/Harris International Pokemon Sponsor: Internet Wire



Internet Wire - ’when your company news should be everyone’ s business’

- is the leading Web-based PR distribution company, providing targeted

distribution channels to more effectively disseminate news. Our

worldwide distribution to media, analyst and consumer channels results

in broad exposure for your press releases, media alerts and other direct

company news.





NON-PROFIT - CAMPAIGN OF THE YEAR



Shortlist



Weber PR Worldwide South Florida Blood Banks Cohn & Wolfe Y2K9

Burson-Marsteller Children’s Scholarship Fund Burson-Marsteller National

WWII Memorial Campaign Martin Public Relations Mount Vernon 1999 George

Washington Bicentennial Campaign Martin Public Relations Andrew’s

Buddies



Sponsor: Manning, Selvage & Lee Congratulations to all of the finalists

short-listed for the best non-profit campaign of the year. Working

largely in the ’commercial’ world, the employees of Manning, Selvage &

Lee are proud to support the fine efforts of all of you in the

not-for-profit sector. Your programs help to make the world a better

place, and as public relations professionals, we’re all proud of the

contributions you make.





PUBLIC AFFAIRS - CAMPAIGN OF THE YEAR



Shortlist



APCO Associates Citizens for Better Medicare Edelman 1999Service to

America Summit: The National Association of Broadcasters Rogers &

Associates California Children and Families Initiative/Proposition 10

Shandwick Public Affairs Stand Up for Steel Campaign Stoorza, Ziegaus &

Metzger Yes on CC Repair Our Zoo Sponsor: Hill & Knowlton/Blanc & Otus

Blanc & Otus, a Hill & Knowlton company, is a hi-tech public relations

agency headquartered in San Francisco with offices in Silicon Valley,

Boston, Austin and Washington, DC. Hill & Knowlton is a leading

international public relations and public affairs firm based in New

York, with 59 offices in 34 countries as well as an extensive associate

network.





PUBLIC SERVICE - CAMPAIGN OF THE YEAR



Shortlist



Golin/Harris International Energy Savers Porter Novelli Florida Tobacco

Pilot Program Golin/Harris International Illinois Department of Public

Health: Respect Your Mind, Protect Your Body



Prospect Associates PeachCare for Kids Stoorza, Ziegaus & Metzger

Riverside County Treasurer -Tax Collector 1999 Tax Sale Sponsor: Carter

Ryley Thomas Carter Ryley Thomas is an employee-owned, full-service PR

and marketing firm ranked among the top 50 largest independent firms in

the nation.



Practice areas include: technology/ telecommunications, health sciences,

corporate communications, consumer products and sponsorship & event

marketing.



CRT represents Fortune 500 and consumer products national clients.





NEW MEDIA - SITE OF THE YEAR



Shortlist



Columbus Life Insurance Company Explore Life!



Levick Strategic Comm Legal News Network P.I.C.P.A. Pennsylvania

Institute of Certified Public Accountants San Diego Convention Center

San Diego Convention Center Corp.



Sponsor: Media Map MediaMap - ’the Internet PR Resource’ - is the

premier information resource provider for the public relations industry.

We are the first company to deliver an e-business public relations

solution to marketing and PR professionals, offering an enormous

database of accurate media intelligence, OneLink press release

distribution, and a searchable archive of Dow Jones Business

Publications.





VNR OF THE YEAR



Shortlist



Siddall, Matus & Coughter PBM Products: All Baby Formulas Are Not Alike

Fleishman-Hillard NEJM/Hypothyroidism Cairns & Associates Waterman

Steals the Spotlight at the Academy Awards Cairns & Associates Volvo/

Breaking Health News



General Mills Big G Whole Grain News Sponsor: Worldcom



Worldcom, the largest network of independent PR firms, offers clients

unique benefits. Broadest reach: 95 partner firms in 106 offices in 38

countries on six continents; local knowledge through on-the-ground,

market-savvy communicators; informed counsel from mature, best-of-market

firms owned by entrepreneurs dedicated to client satisfaction. Worldcom

also provides a single point of contact for multi-partner projects and a

single source of billing.





ANR OF THE YEAR



Shortlist



AARP/News Generation Medical Prescription Benefit Jack Horner

Communications H.J. Heinz Company 57th Anniversary Publicis Dialog

Hidden Valley Ranch Longest Salad Bar



Commonwealth NewsCall/ Shandwick International World Peace Bell

Commonwealth NewsCall/ Shandwick International U of L Healthcare Cancer

Survivors Day



Sponsor: PR Newswire



PR Newswire is the world leader in the delivery of time-sensitive

information via its cutting-edge network. It has 35 bureaus worldwide,

an exclusive partnership with Canada NewsWire and a vast international

affiliate system.



PR Newswire provides a broad complement of services for PR and IR pros

to immediately reach the media, financial community and consumers.





PUBLICITY STUNT OF THE YEAR



Shortlist



Alan Taylor Communications Castrol Super Clean Hand Festival Hunter &

Associates Scotch Brand Wrapper Contest Marina Maher Communications Pert

Plus Edelman PR Yard Man Philadelphia Convention & Visitors Bureau Photo

of the Century Presented by Kodak Ogilvy PR AmericanGreetings.com

Celebrity ScreaMail Sponsor: D S Simon Productions



It is with great pride that D S Simon Productions gets to sponsor the

Publicity Stunt Award. Actually, it was one of the few categories

available to us because you can’t sponsor a category in which you’ re

eligible to compete. Seriously, a great stunt represents the best in PR

- creativity, imagination, successful positioning, results and often, a

sense of humor.



We salute the finalists.





THE PROOF AWARD FOR BEST USE OF RESEARCH AND EVALUATION



Shortlist



Heery International The Heery Millennium School



AT&T Understanding how news coverage and advertising interact



Shandwick CharitAbility from Lutheran Brotherhood: Research



Ketchum The Can Manufacturers Institute’s 1999 Pilot Research

Program



Ogilvy PR McKesson HBOC



Sponsor: Walker Information Walker Information is proud to sponsor the

Proof Award for best use of research and evaluation. As a global leader

in the measurement and management of stakeholder relationships, Walker

Information has helped companies of all types and sizes conduct research

on customer loyalty, employee commitment, business integrity and

corporate reputation.





INTERNATIONAL PR PROFESSIONAL OF THE YEAR



Shortlist



Margery Kraus APCO Associates



Albert Durig Burson-Marsteller



Peter Hehir Countrywide Porter Novelli



John Graham Fleishman-Hillard Sponsor: Text 100



As part of our commitment to international best practice, Text 100

Public Relations is proud to sponsor the International PR Professional

of the Year category. Text 100 is an international technology PR firm

with more than 28 offices worldwide. For more information, please visit

our web site at www.text100.com.





PR PROFESSIONAL OF THE YEAR



Shortlist



John F. Budd, Jr. James Arnold Consultants Jacqueline Townsend

Konstanturos The Townsend Agency John D. Graham Ketchum Jonelle Birney

Blanc & Otus Harris Diamond BSMG Sponsor: News Broadcast Network



News Broadcast Network is the originator of broadcast media distribution

services for the public relations industry. NBN services include

production and distribution of video and radio news releases, radio and

satellite media tours, production and distribution of PSAs for radio and

television, corporate videos and Internet broadcasts. The company has

offices in New York, Chicago, Washington, DC, Los Angeles, Seattle,

Milwaukee and Fairfield County, CT.





YOUNG PR PROFESSIONAL OF THE YEAR



Shortlist



Tiffany Swinehart Nationwide



Mark Grossien Porter Novelli Matthew Flanagan FitzGerald

Communications



Larry Barrios MWW Group Kathryn Spring Chicago Board of Trade Sponsor:

PepperCom PepperCom is a strategic public relations firm specializing in

the corporate, business-to-business, interactive and technology sectors.

Since its founding more than four years ago, PepperCom has distinguished

itself in three ways: positioning, partnerships and people. The firm is

sponsoring the Young PR Professional of the Year Award because the

category aligns perfectly with PepperCom’ s commitment to developing

superior talent.





SOLO PR PRACTITIONER OF THE YEAR



Shortlist



Lisa Skriloff Multicultural Marketing Resources Michael Schug Manchester

College Wayne Catan Catan Communications



Hilary JM Topper HJMT Communications Sponsor: CARMA International As the

world leader in global media content analysis, CARMA International helps

keep companies one step ahead of their competition globally by making

their communication more effective and accountable. Our congratulations

goes out to the Solo PR Practitioner of the Year and to PRWeek for its

first US awards presentation.





PR STUDENT OF THE YEAR



Shortlist



The shortlisted students for this award will be selected by a separate

judging panel in early January.



Sponsor: BSMG Worldwide



BSMG Worldwide has an overarching resolution for the new millennium:

continue to provide a stimulating, rewarding, professional environment

that challenges our people to grow and succeed. Sponsorship of PRWeek’s

Student of the Year Awards underscores our commitment to attracting the

best and brightest entry-level professionals.





PR AGENCY OF THE YEAR



Shortlist



Access Communications



Brodeur Worldwide Miller/Shandwick Technologies Ketchum BSMG Worldwide

Sponsor: Medialink



Every day, we work with public relations professionals to provide the

most effective production, notification, distribution and tracking



systems for TV, radio, print, photography and the Internet. As a tribute

to the stellar agencies and savvy professionals with whom we partner, we

are proud to sponsor the PR Agency of the Year Award.





MID-SIZE PR AGENCY OF THE YEAR



Shortlist



PepperCom



Chandler Chicco Agency



Stanton Crenshaw



Carter Ryley Thomas



Carmichael Lynch Spong



Sponsor: Burrelle’s Information Services



Burrelle’ s Information Services, a leader in media monitoring, provides

comprehensive resources expertly reviewing and disseminating the most

pertinent, customized portions of media, including the Internet, to its

customers. Now also available is BIO, a complete software package that

allows you to receive, store, display, organize, search, share and

report on all of Burrelle’s media monitoring services and media

directories.





BOUTIQUE PR AGENCY OF THE YEAR



Shortlist



Linn Public Relations Sloane & Company



KHJ Public Relations JSH&A PR



Schenkein Sherman



Sponsor: Video Monitoring Services VMS is the premiere broadcast news

retrieval company with 17 offices nationwide. VMS covers both domestic

and international news in over 40 countries. Experienced staff and

24-hour availability makes VMS the first name in crisis management. VMS

records foreign language networks, monitors advertising and provides

sponsorship information (check us out on the Web at www.vidmon.com)





CORPORATE PR TEAM OF THE YEAR



Shortlist



NASCAR Southwest Airlines



ESPN Navistar International Transportation Corp. with Matha

MacDonald



Nike Sponsor: Business Wire Business Wire is on the cutting edge of

communications technology, and we are fortunate to work with many of the

nation’ s leading corporate public relations and investor relations

teams. Businesswire.com, recognized as the premier newswire Internet

site, is a pioneer in shaping the future of the interactive use of the

Internet.





NON-PROFIT PR TEAM OF THE YEAR



Shortlist



The Children’ s Museum of Houston Torme & Company for United Way of the

Bay Area Guide Dogs for the Blind Third Eye for San Diego Chamber of

Commerce BJC Health System Sponsor: Ketchum Headquartered in New York,

Ketchum, a unit of Omnicom Group, is the seventh-largest public

relations firm in the world, with offices and affiliates in key

capitals. Ketchum’s mission is to deliver breakthrough, integrated and

consistent public relations solutions on a global basis. Additional

information can be found at www.ketchum.com.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.