DIARY: Tribal villager, 62, fronts Web effort

The clamor for media attention by competing dot-coms has reached such deafening levels these days that companies are going to the ends of the earth to rise above the noise.

The clamor for media attention by competing dot-coms has reached such deafening levels these days that companies are going to the ends of the earth to rise above the noise.

The clamor for media attention by competing dot-coms has reached

such deafening levels these days that companies are going to the ends of

the earth to rise above the noise.



ImportNow.com, a San Jose-based start-up that sells indigenous,

hand-crafted artifacts from around the world, actually plucked a

62-year-old tribesman from a remote village in Papua New Guinea to act

as a human ’visual’ for its recent bi-coastal press tour.



Zacharias Kram, whose tribal carvings are for sale on ImportNow.com,

hails from a remote riverside village with no electricity, telephones or

running water. Yet he managed to make the rounds of Manhattan, DC and

San Francisco in 10 days to greet representatives from some of the

biggest media outlets in the world.



Accompanied by a translator, ImportNow.com CEO John Chen, a PR rep from

The Spiral Group and a handful of other company executives, Kram

successfully schmoozed reporters from CNNfn, Fortune, USA Today and

Yahoo Internet Life - all of whom promptly devoted coverage to the

one-month-old web site.



It’s unlikely Kram will ever see any of the hits he helped score for

ImportNow.com, however. He’s already back in his village, detoxing from

all the media training.



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