Council of PR Firms unveils firm-search Web service

NEW YORK: With companies clamoring for PR help, the Council of Public Relations Firms just made the search process a little easier.

NEW YORK: With companies clamoring for PR help, the Council of Public Relations Firms just made the search process a little easier.

NEW YORK: With companies clamoring for PR help, the Council of

Public Relations Firms just made the search process a little easier.



The Council last week unveiled ’Find-a-PR-Firm,’ a free interactive

online service that helps organizations find PR counsel and assists PR

pros in their job hunts.



The service, found on the Council’s web site, searches using any

combination of key capabilities - size, geographical coverage, industry

experience and specialty focus - to create a short list of firms from

the organization’s roster of 111 members. The service also offers links

to each firm’s web site and e-mail addresses of firm CEOs and other

executives.



’We developed this during the summer as a convenience, but we soon found

out how useful it was,’ said Council prexy Jack Bergen.



But Find-a-PR-Firm is limited in that it only includes members of the

Council, which requires that firms be in business for at least three

years before gaining membership. For example, a search for a technology

firm with less than 50 employees, and dollars 2 to dollars 5 million in

fees that handles consumer marketing, corporate image and interactive PR

found only one firm in the San Francisco/Silicon Valley area.



AltaVista communications director David Emanuel said he was impressed by

the search function, but added that the industry sector expertise

category should include separate listings for Internet and

technology.



Find-a-PR-Firm should also prove useful to job seekers, and Bergen said

the Council is going to shift the service’s focus from ’the acquisition

of business to the acquisition of talent’ in the coming year.



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