B&O hires USA Today vet

SAN FRANCISCO: Veteran business journalist Bill Meyers, most recently a senior staff writer at USA Today, has signed on with Blanc & Otus as VP of media strategy, a new position.

SAN FRANCISCO: Veteran business journalist Bill Meyers, most recently a senior staff writer at USA Today, has signed on with Blanc & Otus as VP of media strategy, a new position.

SAN FRANCISCO: Veteran business journalist Bill Meyers, most

recently a senior staff writer at USA Today, has signed on with Blanc &

Otus as VP of media strategy, a new position.



Meyers will work directly with the agency’s existing media directors and

clients - ’acting as a resource to shed light on the mysterious world of

journalism,’ he quipped.



Prior to his USA Today tenure, Meyers spent seven years at US News and

World Report as assistant managing editor for business and

technology.



Before that, he wrote for Institutional Investor and spent eight years

at The New York Times.



’I feel that I have achieved everything I wanted to achieve in my career

as a business journalist,’ he said. ’I like the broadness of the agency

world, and all of the people here seem so smart and focused.’



Meyers is the second of two new VPs to join Blanc & Otus within the last

month.



The agency also hired Kelly Seacrist as a VP in its one-month-old

Washington, DC office.



Formerly director of corporate communications for e-centives, an

e-commerce start-up, Seacrist also served as a key member of the

consumer PR team for both LCI International (now Qwest) and MCI

WorldCom.



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