Rumors of Ben & Jerry’s sale prompt PR

SOUTH BURLINGTON, VT: Amid rumors that Ben & Jerry’s is about to compromise its reputation of corporate responsibility by selling out to a multinational, several grassroots campaigns have cropped up to convince the ice cream maker not to abandon its independent status.

SOUTH BURLINGTON, VT: Amid rumors that Ben & Jerry’s is about to compromise its reputation of corporate responsibility by selling out to a multinational, several grassroots campaigns have cropped up to convince the ice cream maker not to abandon its independent status.

SOUTH BURLINGTON, VT: Amid rumors that Ben & Jerry’s is about to

compromise its reputation of corporate responsibility by selling out to

a multinational, several grassroots campaigns have cropped up to

convince the ice cream maker not to abandon its independent status.



Last Monday, members of the Vermont Public Interest Research Group

(PIRG) picketed in front of the company’s shop in South Burlington. The

demonstration drew more than 100 people, including Burlington mayor

Peter Clavelle and other Vermont policy-makers.



’The potential sale of Ben & Jerry’s has really struck a nerve,’ said

PIRG executive director David Rapaport, pointing to what he called an

’unprecedented entrance’ of multinationals in the state.



In Massachusetts, the ’Save Ben & Jerry’s’ campaign is being led by

Garret LoPorto, founder of Maynard, MA-based QuantumLight.com.



LoPorto, whose company has developed web sites for social causes

supported by B&J co-founder Ben Cohen, said he believes he is acting in

the best interests of the company. He cited Cohen’s work as a founder of

Businesses for Social Responsibility as evidence that a corporate

take-over doesn’t jive with Cohen’s beliefs. LoPorto has also developed

www.savebenjerry.com.



Ben & Jerry’s have refused to comment on the fray. ’These actions are

indicative of the nation’s support of the company,’ said B&J PR manager

Chrystie Heimert. ’It’s great.’



Among the multinationals mentioned as potential buyers are Unilever NV

and Dreyer’s Grand Ice Cream.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.