Jaguar snatches PR vet from Ford

DEARBORN, MI: Highly regarded automotive PR veteran Stuart Dyble has traded in his Ford for a Jaguar.

DEARBORN, MI: Highly regarded automotive PR veteran Stuart Dyble has traded in his Ford for a Jaguar.

DEARBORN, MI: Highly regarded automotive PR veteran Stuart Dyble

has traded in his Ford for a Jaguar.



Dyble, Ford’s director of global marketing and manufacturing public

affairs, is leaving the States to become Jaguar’s director of public

affairs and communications, a post based in the UK. Ford, however, isn’t

completely left out in the cold by Dyble’s departure, as the person who

formerly held his new post, Joe Greenwell, will join the company’s

European operation as VP of communications and public affairs.



Dyble said his key challenge in his new job is ’to extend the Jaguar

brand globally and make it relevant to a wider target audience.’



Having just launched new models targeted to younger consumers, Jaguar

sees PR as an essential part of its efforts to slightly tweak its

image.



Another PR challenge will be communicating what the company has done to

improve quality over the past decade.



’Jaguar is like the Ferrari of Britain,’ he said. ’This is a dream job

for a Brit.’



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