Homepage.com hooks MTV exec

PASADENA, CA: Trading in the glitzy world of entertainment publicity for the brave new world of a hi-tech start-up, former MTV Online and DreamWorks marketing pro Tonya De Gance has joined Homepage.com as VP of marketing.

PASADENA, CA: Trading in the glitzy world of entertainment publicity for the brave new world of a hi-tech start-up, former MTV Online and DreamWorks marketing pro Tonya De Gance has joined Homepage.com as VP of marketing.

PASADENA, CA: Trading in the glitzy world of entertainment

publicity for the brave new world of a hi-tech start-up, former MTV

Online and DreamWorks marketing pro Tonya De Gance has joined

Homepage.com as VP of marketing.



De Gance spent the past year as director of marketing and promotions for

MTV Online, a role in which she oversaw all advertising, press

promotions and loyalty programs. She left the network in September.



’I wanted to work for a start-up where I could make a difference

building a brand, versus just working with an existing brand,’ she

said.



In her new post at Homepage.com, an idealab! company that provides

technology for users to create individual home pages, De Gance will be

responsible for all aspects of marketing and communications, including

PR. She plans on hiring a PR manager within the next few months to work

directly with the company’s agency of record, Los Angeles-based

mPRm.



De Gance’s departure likely had little effect on the PR corps at MTV

Online, which has been undergoing a huge reorganization over the past

two months. The company recently hired two new PR managers, Graham James

and Deirdre McNamara, who report to VP of com-munications Mark Pasetsky

(PRWeek, Nov. 15).



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