Gingrich and Eisner hit the road for Fleishman’s CA tech summit

WASHINGTON, DC: Fleishman-Hillard has taken a new tack in order to secure more hi-tech business in California and hype its public affairs capabilities: hitting the road with an entourage that includes DC heavy-hitters like Newt Gingrich.

WASHINGTON, DC: Fleishman-Hillard has taken a new tack in order to secure more hi-tech business in California and hype its public affairs capabilities: hitting the road with an entourage that includes DC heavy-hitters like Newt Gingrich.

WASHINGTON, DC: Fleishman-Hillard has taken a new tack in order to

secure more hi-tech business in California and hype its public affairs

capabilities: hitting the road with an entourage that includes DC

heavy-hitters like Newt Gingrich.



Gingrich and David Eisner, AOL’s VP of corporate relations, were two of

five participants in ’From the Hill to the Valley: How Washington

Policymakers Are Molding the New Medium and Affecting Your Bottom Line,’

a seminar held earlier this month in Menlo Park, CA.



The by-invitation-only discussion attracted an audience of approximately

50 CEOs, venture capitalists and attorneys specializing in technology,

according to Fleishman SVP Jon Haber. He said the goal of the session

was to explain ’what this beast of Washington was and how it fit into

their lives.’ While Haber claimed the agency picked up two new hi-tech

clients as a direct result of the meeting, he refused to divulge their

identity.



The session surveyed existing legislation relevant to the hi-tech

leanings of the audience, and also legislation that might be considered

during the next session of Congress.



The motivation behind what Fleishman DC general manager Paul Johnson

described as a ’long-term-initiative road show’ was to let fast-growing

tech companies know how their business is affected by legislation and

government regulation. ’Learn the language of DC,’ Gingrich told the

attendees.



’The technology industry does not explain itself well, and it’s too busy

inventing and not communicating.’



Based on the seminar’s success, Fleishman has planned a second ’Hill to

the Valley’ road show in California during March, shortly after the new

session of Congress begins. In addition, planning is underway for a

’Hill to the Street’ event designed to reach New York’s financial

community.



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