DIARY: Reputation on the line - just push 3

One would think that a world-renowned branding consultancy like Landor Associates would understand how media relations can impact a company’s brand.

One would think that a world-renowned branding consultancy like Landor Associates would understand how media relations can impact a company’s brand.

One would think that a world-renowned branding consultancy like

Landor Associates would understand how media relations can impact a

company’s brand.



That said, we were rather shocked when we called Landor’s main line to

reach an executive last week. The automated receptionist told us to

press ’3’ for media relations, which we dutifully did. But we were then

told that ’3’ was ’not a valid option.’ We tried it again, with the same

result.



Frustrated and on deadline, we then tried to find someone with a pulse,

but fared no better. The live receptionist had no clue as to where to

direct us, and eventually sent us over to someone in ’visual resources’

- whatever that is.



Being the single-minded, diligent journalists we are, we eventually

located the exec without PR help (in New York, two blocks away). And to

be fair, Landor’s global PR head did call later that day to apologize.

But when a branding expert muffs its PR, what hope is there for the rest

of us?



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