Yelp hands UK PR duties to Dynamo

Yelp, the local search and review site, has handed UK PR duties to Dynamo ahead of its 10th birthday celebrations and a global advertising push.

The San Francisco-based firm offers 53 million local business reviews across 24 countries and attracts more than 120 million unique visitors a month. In March 2012 the company went public, valuing it at more than $6bn, and later the same year acquired Europe-based rival Qype, boosting its presence in the region.

Dynamo, which competed in a three-way pitch, will handle day-to-day press office work as well as creative campaigns incorporating the new tagline "We know just the place".

The agency will work with Yelp’s senior European PR manager Elliot Adams, who said: "Dynamo has already established a pedigree with Silicon Valley companies and prides itself on being ‘unboring’, one of Yelp’s core values."

Dynamo co-CEO Peter Bowles added: "Our team have a very broad remit to work across promoting the Yelp offering to consumers and helping small businesses realise the value in managing their free profile on Yelp for attracting further custom."

It's the first time Yelp has brought in a retained agency and previously has worked with a number of agencies on a project basis 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.