Fishburn aids SMMT on ultra-low emission vehicles awareness campaign

Fishburn’s consumer and public affairs teams have been brought in to help launch a campaign for the Society of Motor Manufacturers and Traders to raise awareness of ultra-low emission vehicles.

Led by creative agency AMV BBDO and involving Inferno and DraftFCB, the agencies launched the Go Ultra Low Campaign for the Office for Low Emission Vehicles, the Department for Transport and five of the UK’s top vehicle manufacturers – BMW, Nissan, Renault, Toyota and Vauxhall.

Fishburn provided consumer and trade media support and helped launch the campaign to consumers, industry and fleet audiences, hosting two events to mark the occasion.

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