New Lucozade Energy owner Suntory appoints Unity to consumer PR

Unity has landed the UK consumer PR account for Lucozade Energy in the wake of the brand's sale to Japanese drinks group Suntory.

Lucozade Energy: new 'Yes Moment' ad campaign started this month
Lucozade Energy: new 'Yes Moment' ad campaign started this month

Lucozade and Ribena are now under new ownership following the completion of a £1.35bn deal between GlaxoSmithKline and Suntory.

There was no incumbent on the Lucozade Energy account and Unity, which already works on Ribena, was appointed without a pitch.  

Lucozade Sport, which was also bought by Suntory, remains a separate account handled by Speed.

In addition the trade PR account for Lucozade and Ribena remains with Cirkle.

Lucozade and Ribena in-house marketing and PR staff are understood to have transferred over from GSK to Suntory, including Lucozade marketing manager Lesley Stonier.

Stonier said: "We were immediately impressed by Unity’s deep think and obvious ability to deliver engaging and insightful PR brand strategy."

Unity’s brief is to boost the brand’s awareness among 16- to 24-year-olds through a series of creative PR campaigns based around music, spontaneity and the brand’s ‘Yes Moment’ thinking – the moment when the energy flows and everything clicks.

It is believed Unity remains employed by GlaxoSmithKline on brands including Aquafresh and Beechams.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.