Lingerie brand Bestform looks to Brandnation for repositioning

French lingerie and swimwear brand Bestform has appointed Brandnation to handle media relations following a pitch. 

The new brief includes repositioning Bestform in the UK market, targeting a younger audience and increasing brand awareness through all media channels across trade, consumer, digital and social. 

Brandnation will also be launching the brand’s social media strategy within the UK, working closely with European markets. 

 

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