More than half of European in-house comms chiefs have responsibility for social media

A survey of 300 European chief comms officers has found that 57 per cent have had social media added to their remit in the past two years, while their salaries are wildly divergent.

Korn/Ferry Institute: surveyed 300 European CCOs
Korn/Ferry Institute: surveyed 300 European CCOs

The data was gathered in the first European survey by the Korn/Ferry Institute, which researches talent and leadership and runs a similar study in the US.

The report surveyed CCOs from the top 300 European companies in ten European countries: Belgium, Finland, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland and the UK.

While the European survey asked which areas had been added to CCOs' mandates, it did not probe whether their mandate already included social media, which would suggest that much more than 57 per cent are responsible for it.

Korn/Ferry claimed that a stronger embrace of social media by CCOs is a global trend – its US study shows that 67 per cent have had social media added to their remit in the past two years – and they are using it proactively to position their organisations in a positive light and as a tool of engagement.

European CCOs were also quizzed on their base salaries, which covered a wide range from €100,000 to €625,000.

The median base salary was between €275,000 and €300,000, while 78 per cent of respondents said they received annual equity as part of their compensation packages.

The majority of European CCOs (72 per cent) report to the CEO of their company. This is in contrast to their American counterparts, of whom 43 per cent said they reported to the CEO in Korn/Ferry's 2012 US study.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.