PRCA teams up with Leeds Business School to encourage young talent into PR

The PRCA has teamed up with postgraduate comms students at Leeds Business School to identify how the industry can attract and retain young talent.

The international group of students is in the early stages of preparing a report to determine how PR can draw the brightest youngsters, irrespective of race, creed or gender.

The report, which is expected to involve consultation with the industry, will then feed into PRCA plans around diversity. 

"The PR industry has a duty to ensure that PR recruitment is a level playing field in which candidates in currently underrepresented groups understand the career options and can access the industry," said Leeds Business School senior lecturer Robert Minton-Taylor. 

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