PRCA teams up with Leeds Business School to encourage young talent into PR

The PRCA has teamed up with postgraduate comms students at Leeds Business School to identify how the industry can attract and retain young talent.

The international group of students is in the early stages of preparing a report to determine how PR can draw the brightest youngsters, irrespective of race, creed or gender.

The report, which is expected to involve consultation with the industry, will then feed into PRCA plans around diversity. 

"The PR industry has a duty to ensure that PR recruitment is a level playing field in which candidates in currently underrepresented groups understand the career options and can access the industry," said Leeds Business School senior lecturer Robert Minton-Taylor. 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.