Entrepreneurship group UP Global hires Diffusion for European launch

UP Global, a not-for-profit group that promotes entrepreneurship, has appointed Diffusion to handle its European launch. 

Originally started as a US government initiative, the organisation helps entrepreneurs through a series of events and mentoring.

Diffusion will promote the global organisation and also help launch UpEurope, including raising awareness of its upcoming events via a campaign that begins in London with a new partnership with the European Commission.

The agency will also seek to raise awareness of UP Global, which has been backed by figures including Steve Case, co-founder of AOL, Michael Dell, CEO of Dell Inc, and Reid Hoffman, co-founder of LinkedIn.

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