The successful applicants include women from both agencies and in-house departments and from locations ranging from Yorkshire to Jersey. They are, in alphabetical order:
- Clara Biu, PR manager, TalkTalk
- Lisa Day, head of communications strategy, resources & projects, Diabetes UK
- Lisa Downes, PR director, Liquid
- Shelley Frosdick, associate director, PHA Media
- Hazel Gidley, senior press officer, Home Office
- Kate Hamilton, associate director, Hotwire PR
- Amanda Kamin, head of policy and issues, Visa
- Lee'ann Kaufman, owner and MD, iseepr
- Suzi Lawrence, director, London Communications Agency
- Amanda Lowe, head of communications, Marketing Birmingham
- Lara Molins Caplin, freelance PR and outgoing senior PR manager, EE
- Rosanne Perry, director, Seven Hills
- Jo Roberts, head of PR, Quidco
- Debbie Spitz, director of external communications, Europe, Coca-Cola Enterprises
- Katherine Wright, head of communications and engagement, Cheshire and Wirral Partnership NHS Foundation Trust
Six are either in their first year back after maternity leave or still on it. Maternity leave is one of the key periods that can lead to women deciding to leave the industry.
They will be matched with the 15 mentors, including Grayling UK and Ireland CEO Alison Clarke and Four Communications Group CEO Nan Williams, who volunteered for the programme last year.
"Each of these women has the potential to become a leader of a major PR agency or in-house department," said Claire Murphy, consultant editor, PRWeek. "We’re hoping that this project will help them progress, while also working towards altering the gender disparity in the industry between junior and senior levels."
Over the next year the project site will host articles and short films on the subjects of work/life balance; women and power; and part-time working.
Read more about PRWeek’s Mentoring Project here.