Kindred appointed to Grow Wild brief

Kindred has been tasked with the consumer brief for Grow Wild a four-year campaign encouraging the growth of UK wild flowers in urban areas backed by the Royal Botanic Gardens at Kew, following a competitive pitch process.

The account will be led by Kindred managing partner Ruth Kieran.

Claire Hyde, head of marketing at Kew Gardens, said: "We want to inspire real engagement and also to communicate why wild flowers are so important and how we can help them."

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