Make-up brand Benefit Cosmetics has appointed DeVries SLAM to support a series of consumer PR briefs for the UK and Ireland.
The first task for the agency will be for the brand’s Brow Arch March makeover initiative. In partnership with retailer Debenhams, this will raise funds and awareness for Look Good Feel Better, a charity that focuses on the problems associated with the visible side effects of cancer treatment.
Hannah Webley Smith, UK marketing director at Benefit Cosmetics, said: "DeVries SLAM demonstrated a genuine passion, understanding and enthusiasm for our brand and has strong experience at executing bold and newsworthy brand activations."
The agency will work alongside the internal press office team at Benefit Cosmetics.