Prostate Cancer UK hits 2015 supporter target 11 months early

Prostate Cancer UK has reached its 2015 target for supporter sign-ups in just one week after launching its new Men United campaign.

The two-year PR, advertising and social media push was kicked off by frontman Bill Bailey on Friday 24 January with the aim of attracting 30,000 sign-ups this year.

It has now passed the 50,000 mark, with three times as many men signing up as women.

Director of communications Vivienne Francis credited the progress to earned coverage in the media and social sharing, particularly Stephen Fry tweeting a call for his followers to search Men United.

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