Tetley looks to Wild Card PR to help with Tea Folk relaunch

Tetley has called in Wild Card PR to help with the TV relaunch of its Tetley Tea Folk.

The agency will handle consumer work around the characters, who are set to return to UK TV screens after an absence of four years.

The work, which was won through a pitch, lasts three months, with messaging emphasising the social aspect of taking a tea break.

Tetley Tea Folk first appeared on TV in 1973, and have starred in 67 advertising campaigns since. 

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