Aston Villa striker Christian Benteke calls in The Sports PR Company

Aston Villa striker Christian Benteke has brought in The Sports PR Company to handle his reputation.

The agency will look after the international PR and sponsorship for Benteke, who is also a regular fixture in the Belgian national team.

Before his time at the Premier League club, Benteke won the Belgian First Division with Standard Liege.

It is the second big-name announcement by The Sports PR Company this week, which on Tuesday revealed it had also been hired by Tour de France winner Chris Froome. 

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