Google Glass publicity drive nets first professional sports team

American basketball team Sacramento Kings are to be the first professional sports team to broadcast footage captured by Google Glass.

Sacramento Kings: Google Glass preview on YouTube
Sacramento Kings: Google Glass preview on YouTube

Team mascots, dancers and reporters will be wearing the technology from the sidelines of tomorrow's game between the Californian team and the Indiana Pacers. Software company CrowdOptic analyses and curates the real-time feeds, which will be shown on the big screen at the team's arena and to viewers at home.

Sacramento Kings president Chris Granger explained that Google Glass was not only a step towards expanding and enhancing the fan experience, but would eventually be used to add more usability to the team’s mobile app and broadcasting options.

He said: "Fans could simply aim their smart devices to inherit someone else’s Google Glass view, or evaluate concessions lines. It is just a matter of time before Google Glass is an integral part of the fan experience of watching live sports."

The Sacramento Kings have released a video preview on YouTube:

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