Tour de France champion Chris Froome engages The Sports PR Company

Tour de France winner Chris Froome has brought in The Sports PR Company to handle his PR and sponsorship on a global basis.

The agency's work is likely to focus on the release of the Team Sky rider's autobiography, The Climb, in June.

Froome, who came sixth in the BBC’s Sports Personality of the Year poll, is set to defend his title in July. 

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