ASG Software Solutions hires Champion Communications

ASG Software Solutions has appointed Champion Communications to raise its UK profile following a pitch process. 

Richard Cook, founder and MD of Champion Communications, said: "The business [ASG]  is evolving from being sales lead to a marketing lead business. It is full of great success stories that have yet to be told. We will be taking a challenger brand approach, drawing on the strength and demonstrable long-term expertise of ASG’s offerings to help the company win greater market share."

ASG’s client portfolio includes American Express, Coca-Cola, DaimlerChrysler and General Electric.

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