ASG Software Solutions has appointed Champion Communications to raise its UK profile following a pitch process.
Richard Cook, founder and MD of Champion Communications, said: "The business [ASG] is evolving from being sales lead to a marketing lead business. It is full of great success stories that have yet to be told. We will be taking a challenger brand approach, drawing on the strength and demonstrable long-term expertise of ASG’s offerings to help the company win greater market share."
ASG’s client portfolio includes American Express, Coca-Cola, DaimlerChrysler and General Electric.