Sports Direct switches comms brief to Powerscourt

The sporting goods retailer that last week snapped up a surprise £46m stake in Debenhams has moved its financial and corporate PR from FTI Consulting to Powerscourt.

Sports Direct, which has worked with FTI since 2007, is understood to have changed agencies without a pitch.

The news emerged after the retailer, run by colourful Newcastle United owner Mike Ashley, made the unusual move of buying up a chunk of department store group Debenhams’ shares.

The acquirer told the press it would be a supportive investor, which it repeated when three days later it sold the stake in favour of buying the option to acquire 6.6 per cent of Debenhams should the company’s share price fall to a certain level.

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