Shopping channel Ideal World TV appoints PHA Media

TV shopping channel Ideal World TV has hired PHA Media for a 12-month campaign to raise the channel’s profile.

The agency, the first to work with the channel, will work with the brand on profile raising, celebrity endorsement, product placement and creative strategy support.

The channel is operated by Ideal Shopping Direct and is available on Freeview, Sky Digital, Freesat and Virgin.

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