Pharmacy Voice calls in Salix for awareness campaign

Health consultancy Salix & Co has launched a two-year awareness campaign for community pharmacy trade association Pharmacy Voice.

The ‘Dispensing Health’ campaign aims to help patients, the public, politicians, commissioners and the media better understand the role community pharmacy can play in maintaining health and wellbeing and contributing towards a sustainable NHS.

The association is investing a six-figure account in the campaign, which will be PR-led and incorporate elements of public affairs.

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