Wilkinson Sword appoints Mischief for consumer work

Wilkinson Sword has handed its retained UK consumer work to Mischief.

The brand, which is owned by Energizer Holdings, moved the account from Grayling to the Engine-owned agency following a pitch

Reporting to Wilkinson Sword’s regional marketing director Caroline Mallet, the agency will cover both male and female product ranges, handling press office and brand activation. 

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