Blue Rubicon awarded international anti-poverty brief

An international foundation that fights poverty and Aids has called in Blue Rubicon to help raise awareness in the run-up to its 25th anniversary in 2014.

FXB International: 25th anniversary this year
FXB International: 25th anniversary this year

Association François-Xavier Bagnoud (FXB International) appointed the agency following a competitive pitch involving Edelman, Freuds and The Good Relations Group. There was no incumbent.

Blue Rubicon will work alongside FXB International founder Albina du Boisrouvray to promote the FXB-Village methodology – a community-based solution to eradicate extreme poverty. 

Consumers, stakeholders and governments will be the audience for campaigns in multiple territories including North America, Scandinavia and Europe.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.