Blue Rubicon awarded international anti-poverty brief

An international foundation that fights poverty and Aids has called in Blue Rubicon to help raise awareness in the run-up to its 25th anniversary in 2014.

FXB International: 25th anniversary this year
FXB International: 25th anniversary this year

Association François-Xavier Bagnoud (FXB International) appointed the agency following a competitive pitch involving Edelman, Freuds and The Good Relations Group. There was no incumbent.

Blue Rubicon will work alongside FXB International founder Albina du Boisrouvray to promote the FXB-Village methodology – a community-based solution to eradicate extreme poverty. 

Consumers, stakeholders and governments will be the audience for campaigns in multiple territories including North America, Scandinavia and Europe.

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