M&C Saatchi PR nets ticket reseller Viagogo

Viagogo, one of the world's largest online ticket resale platforms, has appointed M&C Saatchi PR to handle its UK consumer PR, PRWeek understands.

Viagogo: a major player in ticket sales (Credit: Thinkstock)
Viagogo: a major player in ticket sales (Credit: Thinkstock)

The appointment follows a four-way pitch for the retained account, which moves from Eulogy after four years. Eulogy declined to repitch.

Viagogo is believed to have taken a substantial portion of the account in-house, almost halving the agency budget from £200,000 to closer to £100,000 a year.

The business has experienced rapid growth since its launch in 2006. Its founder Eric Baker recently claimed it was selling around $500m worth of tickets across 50 countries annually.

However, like its rivals it has come under fire for being a platform for "scalping", whereby online touts buy up large amount of tickets and sell them at inflated rates.

In 2012 Viagogo poached Matthew Freud’s right-hand man Oli Wheeler to head up its global comms. It finished working with Freuds, which had handled corporate work since the company’s launch, at the end of 2012.

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