Is advertising dead?

Agony uncle and University of Westminster's visiting professor of PR Trevor Morris gives it to you straight.

Trevor Morris: "Your boss is trying to be controversial or isn’t very bright."
Trevor Morris: "Your boss is trying to be controversial or isn’t very bright."

My former boss said advertising is dead. Do you agree?

If advertising is dead, so is PR. Most media depend on advertising for their existence. No advertising means no media other than the BBC and a few subscription-only titles. Most PR departments would look pretty thin if they had no media to deal with. Advertising, like PR, is changing to reflect new media and its business realities. That doesn’t mean it is about to disappear. What pays for Facebook and Google?

Your boss is trying to be controversial or isn’t very bright.

Got a problem? Contact Trevor at agonyuncle@haymarket.com

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