US challenger MWW sets up public affairs offering under Simon Gentry

MWW, the new entrant to the UK PR agency market, is to launch a public affairs practice in the UK and Brussels, headed by former Good Relations director Simon Gentry.

Simon Gentry: former head of Euopean affairs at ABI
Simon Gentry: former head of Euopean affairs at ABI

MWW, one of the top five independent PR firms in the United States, bought its way into the UK market in November by acquiring London-based Parys Communications.

Gentry's arrival from Good Relations brings MWW two clients he has worked for over a number of years: the ATM Industry Association and ATM provider Cash Zone.

Patrick Herridge, UK MD of MWW, said: "Simon has an incredible track record and excellent reputation for intelligent, successful public affairs campaigns and he’s going to be a great addition to the team. Expanding into public affairs is going to enable us to reach into new markets while enhancing our existing corporate offer to clients in a range of vertical sectors."

Prior to his role at Good Relations Gentry spent nearly a decade running his own PR company, Campbell Gentry, and before that was head of European affairs at the Association of British Insurers. He has worked for clients including GlaxoSmithKline, Visa, Danone and Microsoft.

Herridge added that the creation of a public affairs arm was likely to be followed by a strengthening of MWW's consumer tech offer. 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.