Pelican PR has won the European brief for the Association of European Producers of Steel for Packaging (Apeal).
Apeal is made up of Europe’s four leading multinational producers of steel for packaging Arcelor Mittal, Tata Steel, ThyssenKrupp and USS.
Manchester-based Pelican has been briefed to promote the environmental, economic and consumer benefits of steel for packaging.
The campaign will target brand owners and packaging industry professionals across the continent.
The association used the PRCA’s Find a PR Agency (FAPRA) service as part of the selection process.