Mitre calls in Mercieca for consumer brief

Sports brand Mitre has brought in Mercieca to handle its UK consumer work for the newly-created brief.

Working in collaboration with the comms and marketing team at Mitre, the agency will be responsible for consumer and media activation.

The brief will include launching and promoting the brand’s new partnerships and product offering across equipment and apparel, as well as aligning its football ambassadors to the brand.

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