The Glenrothes Malt Whisky has appointed Piracy Corporation to its consumer PR account.
The agency, which was given the retained account without a pitch, is planning a series of promotional initiatives in the brand’s heartland of Scotland, as well as ongoing national social media, product placement and feature generation. Piracy will report directly to the brand’s sales and marketing team.
The brand is Piracy’s second spirit from wine and spirit merchants Berry Bros. & Rudd. It has handled its No.3 London Dry Gin since 2011.