PR consultancies optimistic about 2014

Nearly nine in ten PR agencies expect 2014 to be a better year for them than 2013, a survey has revealed.

PR industry: optimistic about 2014
PR industry: optimistic about 2014

The online survey involving 560 consultancies showed that 86 per cent believed 2014 would be an improvement on this year.

The study, carried out by Question & Retain and the Amber Group, also showed that six per cent expected 2014 to be the same as this year.

Meanwhile, six per cent said it would be worse, with two per cent stating they were unsure.

Comments from respondents mentioned signs of economic recovery and promising signs in the PR market, such as an increase in lead generation at the end of this year.

This adds to the picture painted by other recent studies, including the PRCA’s barometer survey, which showed increased optimism following a rise in client budgets in Q3.

Also, recruitment chiefs predicted a rise in agency directors' pay after a Kingston Smith report last month showed a 10 per cent drop.

However, the IPA's latest quarterly Bellwether Report shows that PR was not part of a surge in companies increasing their marketing budgets.

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