The organisation, known as Hybu Cig Cymru (HCC) in Welsh, is looking to appoint between one and five agencies "for the provision of public relations services in connection with the development, promotion and marketing of Welsh red meat".
The contract will last for three years, with an option for an extension of up to 12 months. It will involve industry-specific and consumer public relations campaigns commissioned on an "as and when" basis.
The campaigns will be UK-wide, with a particular emphasis in south east and southern England, including London, according to a tender document seen by PRWeek. Applications must be received by 31 January 2014.