Debenhams PR director Ed Watson quits for new global role at N Brown

Online, catalogue and stores clothing retailer N Brown Group has hired Debenhams director of PR Ed Watson as director of global communications.

Ed Watson: "his remit is global from the outset"
Ed Watson: "his remit is global from the outset"

The role is a new one, created by CEO Angela Spindler as part of a planned strategy to improve the profile of the group’s brands, which include Jacamo, Simply Be and Gray & Osbourn.

Watson will join in spring 2014 and take charge of all communications for the group, working out of its Manchester office. 

Spindler, who has worked with Watson before at Asda and Debenhams, joined N Brown July this year.

She said: "His remit is global from the outset and key in our strategy to make N Brown’s brands famous. We have really well developed capabilities in creating fashion that properly fits and flatters our customers and we intend to develop and drive this as a platform for our external communication."

At Debenhams Watson has been in charge of promoting the business’ growing brands portfolio, social media and its charity strategy as well as supporting its international franchise stores in 25 countries.

He has worked to position the retailer as more inclusive to women and is a member of the Government’s Body Confidence Advisory Committee.

This included introducing older and more diverse models and size 16 mannequins as well as banning the use of re-touching images to alter body shape.

Earlier in his career he held roles at Asda and George at Asda, where he oversaw communications for the launch of the George at Asda brand around the globe in countries where Asda parent WalMart is active.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.