They will join founder Olly Swanton, CEO Adam Rubins and chief financial officer Otto Stevens on Way To Blue’s board of directors from 1 January 2014.
Former associate director Heale is taking on managerial responsibility of the company’s client servicing, new product development and marketing across all operating territories.
Prior to joining Way to Blue he was head of social at agency Digital Outlook and he has held senior marketing roles at Vue Entertainment, Camelot Group and Travelodge.
Berry Reid, who was previously European associate director, will take overall responsibility for operations across all of Way to Blue's offices.
Way to Blue’s clients include 20th Century Fox, Universal Pictures, The Walt Disney Company, Sony Pictures, Red Bull and Arclight Cinemas.