Palm PR to get creative for The Collective's 'daring dairy'

Palm PR has been appointed to manage dairy company The Collective’s comms across trade and consumer media.

The agency has been briefed to manage the brand's media profile in the UK, with a focus on communicating its ‘daring dairy’ positioning through creative stunts.

As part of the eight-month brief Palm PR will also help launch a series of limited edition and new product ranges.

The Collective previously worked with Spider PR and made the hire following a pitch.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

DWP comms chief Richard Caseby secures apology from The Guardian

DWP comms chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.