Palm PR to get creative for The Collective's 'daring dairy'

Palm PR has been appointed to manage dairy company The Collective’s comms across trade and consumer media.

The agency has been briefed to manage the brand's media profile in the UK, with a focus on communicating its ‘daring dairy’ positioning through creative stunts.

As part of the eight-month brief Palm PR will also help launch a series of limited edition and new product ranges.

The Collective previously worked with Spider PR and made the hire following a pitch.

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