Beats Electronics hands European brief to John Doe

Headphones company Beats Electronics has brought in John Doe as it prepares to launch a music streaming service to rival Spotify.

Beats Electronics: Launching a music streaming service
Beats Electronics: Launching a music streaming service

The agency has been brought on board to cover consumer work and strategy for the company across Europe alongside retained marcoms incumbent Slam UK.

The hire comes as the Dr Dre-founded business expands its offer across the music sector with the launch of online music streaming service Beats Music in January.

One agency figure with insight into the industry said the brand was looking to push beyond being seen as a maker of headphones: "It will be about extending knowledge of its product range, and showing it is a music company in a broad sense."

It is understood John Doe started work with the tie-in of the brand to the launch of Tinie Tempah’s new album Demonstration.

A spokeswoman for the company said: "Beats by Dre is increasing its European roster following a review of its ongoing PR needs and as part of this John Doe has been added."

Beats revealed in March that it had secured a $60m (£36.6m) investment for the service, with the company as a whole valued at more than $1bn earlier this year following the sale of a stake to the Carlyle Group.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.