Prince Charles effect breaks record for Country Life

The edition of Country Life guest edited by Prince Charles has become the best-selling issue in the magazine's 116-year history.

Four Communications director Marion Hardman advised Country Life editor Mark Hedges on PR for the royal issue, working with Anna Gurr, PR manager at IPC Media, on a campaign that produced coverage around the world.

The commemorative edition of the magazine, published on 13 November, featured content chosen by the prince and was the first time he has edited a national publication.
 
Country Life editor Mark Hedges and his editorial team were invited to cover his work with rural communities, reflecting his exceptional knowledge of farming and his passion and vision to safeguard the future of the countryside.
 
IPC claimed the 244-page special edition had more than three times the normal amount of advertising for a similar issue at the same time of year and became the only issue in which advertisers had to be turned away, such was the demand.

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