Heineken appoints TLG and Pendomer to public affairs and corporate briefs

Heineken UK has moved its public affairs and corporate work from Burson-Marsteller to TLG and Pendomer Communications.

Heineken: Europe's largest brewer
Heineken: Europe's largest brewer

The agencies won the briefs in competitive pitches uncontested by the WPP-owned incumbent, which has held the brief since early 2010. 

Pendomer, which the brewer appointed to a global corporate comms brief last year, will focus on engaging the media to play up Heineken's contribution to the UK economy.

TLG has a similiar mission in relation to a politicial audience in the run-up to the 2015 election.

Heineken UK corporate media manager Nigel Pollard said: "We saw a number of businesses and some applied for both briefs. In the end we apppointed two separate agencies."

Pollard said TLG would also advise the company on the alcohol agenda in a challenging political climate.

The agencies will report to UK corporate relations director Jeremy Beadles.

This story was updated on Tuesday 3 December.

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