Heineken appoints TLG and Pendomer to public affairs and corporate briefs

Heineken UK has moved its public affairs and corporate work from Burson-Marsteller to TLG and Pendomer Communications.

Heineken: Europe's largest brewer
Heineken: Europe's largest brewer

The agencies won the briefs in competitive pitches uncontested by the WPP-owned incumbent, which has held the brief since early 2010. 

Pendomer, which the brewer appointed to a global corporate comms brief last year, will focus on engaging the media to play up Heineken's contribution to the UK economy.

TLG has a similiar mission in relation to a politicial audience in the run-up to the 2015 election.

Heineken UK corporate media manager Nigel Pollard said: "We saw a number of businesses and some applied for both briefs. In the end we apppointed two separate agencies."

Pollard said TLG would also advise the company on the alcohol agenda in a challenging political climate.

The agencies will report to UK corporate relations director Jeremy Beadles.

This story was updated on Tuesday 3 December.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.

Skyscanner selects Mischief for UK PR task

Skyscanner selects Mischief for UK PR task

Flight search company Skyscanner has brought in Mischief PR to oversee its UK communications as part of a Europe-wide round of agency appointments.

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.