RBS seeks one-stop shop for Williams & Glyn's

The Royal Bank of Scotland Group has held chemistry sessions with agency groups this week ahead of a pitch for its spin-off brand Williams & Glyn's.

Campaign reports the group is looking to appoint a "one-stop shop" for services including PR and above-the-line advertising, CRM, digital and media. The appointment will be made in January next year.

Williams & Glyn’s is set to return to the high street after nearly 30 years as part of the European Commission’s punishment for RBS taking a state-funded bailout in 2008.

The company is required to sell 308 RBS branches in England and Wales and six NatWest branches in Scotland – all of which will become part of Williams & Glyn’s.

The development coincides with a corporate and public affairs agency search under way at TSB, which is being similarly carved out of the Lloyds Banking Group in a European Commission remedy.

For more on this story visit the Campaign website.


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