MasterCard challenges agencies to bring Brits sponsorship to life

Credit card brand MasterCard has launched a hunt for a PR agency to handle a three-month project around its sponsorship of the Brit Awards, which take place in February.

Brit Awards: MasterCard is in its 16th year as headline sponsor
Brit Awards: MasterCard is in its 16th year as headline sponsor

The financial services company is understood to have been through initial creds meetings and has shortlisted agencies, with pitches set to take place over the coming weeks.

Kaper, which handles the company’s retained ‘Priceless London’ account and looked after the Brits this year, is thought to be repitching.

The annual pop music awards are held by the The British Phonographic Industry and have been backed by MasterCard as the headline sponsor for the past 15 years.

This summer it launched The Priceless Remakes campaign, a competition allowing three cardholders the chance to remake a Rita Ora, Conor Maynard or Delilah video and have the video aired during the broadcasting of the Brits.

Highlights of this year's event, held at London's O2 Arena, included Emile Sande being crowned best British female solo artist and Mumford & Sons being awarded best British Group.

MasterCard and Kaper declined to comment.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.