Sky Movies hands social brief to Citizen Relations

Sky Movies has appointed Citizen Relations to a social media strategy and content brief.

The brief tasks the agency with building relationships with relevant online movie influencers and communities and maximizing the social impact of key content events in 2014.

The agency will report to Anna Perkins, head of marketing at Sky Movies, who said: "People love to talk about movies, so it’s important for us to be part of that conversation."

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