Banking security expert puts spotlight on "reputational capital"

Banks must build "reputational capital" as they rebuild the physical capital on their balance sheets, according to one of the sector's leading security experts.

Deutsche Bank: building a stockpile of "reputational capital"
Deutsche Bank: building a stockpile of "reputational capital"

Despite years of financial crisis and industry turmoil, John Bree, MD of corporate security and business continuity at Deutsche Bank, said banks’ reputations remained one of their most important assets.

Bree told a briefing on reputational resilience, hosted by business group London First, that Deutsche is concentrating on building a stockpile of "reputational capital" and that required a proactive approach to communications.

Pointing to the blurring of lines between risk management, business continuity and reputation management, Bree explained that a key mitigator of risk was being able to demonstrate the company is a "good corporate citizen".

He added that banks had to accept that they may be judged as "guilty by association" when their peers were found to have done something wrong, but understanding what was going on provided the necessary information to address the situation.

"If you’ve got [the word] bank after your name, chances are you’re going to be lumped in – is it wrong? Not really. Is it something we need to understand? Yes," Bree said.

"My point is not that it’s wrong and not that we’re being treated unfairly; these are the things we have to pay attention to as we plan."

Financial services companies could achieve a lot through effective use of social media, he said, adding that if Twitter "is good enough for the Pope, it’s good enough for me".

Robert Hall, director of security and resilience at London First, added another key aspect of the banking industry’s rehabilitation was its acceptance that it no longer had only to do what was legal, but also what was seen to be right.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic PR group claims double-digit growth in Q1 revenues

Interpublic Group's PR agency unit saw double-digit revenue growth in the first quarter of 2014, according to Weber Shandwick CEO Andy Polansky.

Max Clifford trial jury sent home after fourth day of deliberations

Max Clifford trial jury sent home after fourth day of deliberations

The jury in the trial of celebrity publicist Max Clifford has been sent home to reconvene tomorrow for further deliberations about its verdicts on 11 charges of indecent assault.

Omnicom turns in 1.2 per cent growth in Q1 PR revenues

Ketchum parent group Omnicom has reported 1.2 per cent organic revenue growth at its PR division for the first quarter of 2014.

British Airways retains Grayling for Europe and Asia

British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.